Branding Exercise is labeled: SOMZLEMNIZATION. ( aye..cool boh?! I NOE IT IS! HAHAH! )
Branding strategy: Morphing a ''wild'' brand image into a ''mild'' brand image within a day; to market to the appropriate target audience. To achieve positive brand recognition with its current revamped brand identity. To enagage in a crusade with the sole purpose of efficiently solving ''the infinity problem''----( too many ''brands'' around! haha! ) To enable the branding exercise to be on-going, and for-good, not run-of-the-mill. ( cannot say ''tak bo leh tahan!'' haha! )
Current brand profile looks like this:
Brand archetype: The Jester, The Explorer, The Outlaw
Brand slogan: ''Think Sherry. Think Funny!'' hahah! ( Sounds like ''monkey see, monkey do!'' )
After re-branding, Brand profile:
Brand archetype: The Regular Girl/ The Care-giver / The Creator
Brand slogan: ''Think Sherry. Think Nunny!''
hahaha!!!!!!!!!!!!!
Rebranding of Sherry Ong.
Mission: To create a brand that portrays the modern ''Good girl'' in societal's terms. To strengthen this brand name and promote it as having all the positive traits in societal's modern definition of a morally upright, focused, driven, transparent brand-name.
Brand identity: Brand must be perceived as conservative, serious, puritanical. Visual aspect ( always in layers and layers of clothings, following the strict colour-palette chart of grey, black and white in the brand manual. )
Brand logo: Brand logo should be adopted from ''The Nun Club's'' current logo. Following the pantone colour chart of pink, blue and black. Please refer to colour restrictions in the brand manual.
Brand image/ Brand personality- key words- Serious but fun-lurving at times, ( though rigid most of the time. ) independent, women of few words- ''actions speak louder than words.'', very conservative in mind and appearance. Brand personality would be strengthened with constant bombardment of discussions of serious matters generated by Brand itself. ( like senseless techno music. ''bombardment'' of irritating noise- brand's voice! haha! ) Would tap into New Media as a convenient platform as well.
Brand promise: To always be punctual for everything, to adopt a serious approach in anything and deliver important tasks. To be always puritanical in front of everyone.
Not to condone nonsense and rubbish, but talk about important issues in society.
Brand value: Higher than current ''Brand value''. However, brand's market value would start to decline with time after 5 years. Brand is at its PEAK age currently.
Target Audience- Serious people.
HAHAHAHAHA! HEY ANYWAY, DON'T TAKE THOSE WORDS SERIOUSLY! Was juz talking crap! haha.
BUT THERE IS INDEED A REBRANDING EXERCISE GOING ON for myself, by me! FOR THE BETA! u'd see!
* and my indigestion problems were due to over-dosage of Tom Yam Soup and coffee! hahah. probably a little bit of alcohol's contribution too.
-Sherry- Creating brands thru' out the years!
